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Healthy, affordable meals that hit thirty plants a week.
Every week we send you a plan of recipes,
what each one actually costs at Dutch supermarkets,
and how many of your thirty plants it ticks off.
Subscribe to our free newsletter
How it works
A plan, not a puzzle
No more standing in the kitchen at six wondering what to make. Recipes, shopping list, order to cook them in.
Thirty plants, counted
Your gut thrives on variety, and thirty different plants a week is the target. We count them so you can see where your week stands.
Real Supermarket prices
Cost per serving, priced at Albert Heijn and Jumbo. No estimates, no surprises at the checkout.
Start your first thirty plants this week.
One email every Sunday. Recipes, prices, and a plant count
Why we started this
We're a young family in the Netherlands, and when our baby arrived, we learned something fast: expenses shoot up overnight. The grocery bill turned out to be a serious one. We'd leaned on meal-kit boxes for a while, but the cost stopped making sense.
Here's what we realised: we still had time to cook, and time to shop. What we just didn't enjoy was the planning. So if you’re like us, this newsletter takes that one piece off your plate too.